Marketing Research
Surveys, focus groups, and market sizing that tell you who your customer actually is — and what they'll pay for.
Marketing research & data analytics
Every good decision starts with a door into the data.
DATABAB turns raw market signals and messy datasets into research you can defend and analysis you can act on — for companies scaling their strategy and individuals sharpening their own.
What we do
Research and analytics, under one roof.
From first-mile survey design to production-ready dashboards, DATABAB covers the full path from question to decision.
Data Analytics
Statistical modeling, forecasting, and dashboards that turn your existing data into a live decision-making tool.
Custom Consulting
A dedicated analyst embedded in your project, scoping the right method instead of forcing a template onto it.
Why DATABAB
Built like a startup. Held to a scientist's standard.
We're small enough to move at your pace and rigorous enough to put our name on the findings. Every engagement pairs a research method to the actual decision you're trying to make — not the other way around.
Methodology first
Every project starts with a design memo, not a dashboard template.
Built for both scales
The same rigor for an enterprise study or a single founder's market test.
Transparent process
You see the data, the method, and the assumptions — not just the summary slide.
Have a question you need real data to answer?
Tell us what you're deciding on — we'll tell you the fastest credible way to get there.